What is Google Trends used for?

Google Trends normalizes search data to make comparisons between terms easier . Search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.

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Can you manipulate Google Trends?

You can modify the width and height and provide up to 5 keywords (comma separated) to quickly chart up and compare various search trends . What about related searches? The URI is still the same but some of the parameters change to retrieve a list of related queries to your original keyword.

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