Google Geofencing API

The API uses a pay-as-you-go pricing model. After you consume all the initial free requests, the charges are 5.00 USD per 1000 hits . Now, this is where a custom geofence implementation can help you save up some money.5 May 2020

You can easily set up geofencing advertising on Google Ads. To do so, choose a campaign and then go to its Settings page . You can choose from a number of geo-targeting options such as Country, State, Zip Code, Radius, DMA, City, and Metro.

Geofencing through Google Maps ads also allows you to identify where, exactly, a business’ ads will appear . Companies can then track which customers enter their business and make a purchase as a result of viewing their ad. Again, this is another smart way to allocate what may be a limited marketing budget.

Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .