Geofencing through Google Maps ads also allows you to identify where, exactly, a business’ ads will appear . Companies can then track which customers enter their business and make a purchase as a result of viewing their ad. Again, this is another smart way to allocate what may be a limited marketing budget.
Read moreHow much does Google geofencing cost?
Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .
Read moreHow do I use Google geofence?
You can easily set up geofencing advertising on Google Ads. To do so, choose a campaign and then go to its Settings page . You can choose from a number of geo-targeting options such as Country, State, Zip Code, Radius, DMA, City, and Metro.
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