What is Geofence? Geofencing is a location-based service that sends a notification to smartphone users who enter a defined geographic area . A geofence is a virtual barrier.
Read moreHow does mobile geofencing work?
Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.1 Kas 2017
Read moreHow do you advertise geofencing?
You can easily set up geofencing advertising on Google Ads. To do so, choose a campaign and then go to its Settings page . You can choose from a number of geo-targeting options such as Country, State, Zip Code, Radius, DMA, City, and Metro.
Read moreHow is geofencing used in marketing?
Geofencing marketing is a location-based marketing service that businesses use to engage their audience . They do so by sending relevant messages to smartphone users who enter a predetermined boundary or geographic area.
Read moreWhat is geofence advertising?
Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves . The size of a geofence can be modified, but most often the shape is a standard radius.
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