How much does geo tracking cost?

Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns , and between $20-$50 CPM for Connected TV campaigns. The pricing range of CPMs varies depending on a number of factors such as the volume of impressions purchased or the types of targeting tactics used.

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Does geofencing use GPS?

A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.

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