How much does geo tracking cost?

Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns , and between $20-$50 CPM for Connected TV campaigns. The pricing range of CPMs varies depending on a number of factors such as the volume of impressions purchased or the types of targeting tactics used.

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Does geofencing use GPS?

A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.

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What do you need for geofencing?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software . This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app.

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