What is mobile geofencing?

Both Android and iOS allow you to create a geofence by specifying the radius and lat-long (short for latitude and longitude) of the centre of the real geographical region that you wish to monitor . Being able to create such virtual boundaries have incredible use-cases for mobile publishers and consumer businesses.

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What is a geofencing platform?

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.

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