Do you have to pay for geofencing?

CPM is the most common buying model for geofencing, and typically accompanies brand awareness campaigns or campaigns that want to reach a particular audience. Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .

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How do I create a Google geofence?

You can geofence on search, display, and YouTube campaigns in Google Ads. You’ll then want to break your location down specifically into the following schema: country > state > city > DMA > metro > zip code > radius . Once this is complete, establish your options within the campaign.

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