What is geofence advertising?

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves . The size of a geofence can be modified, but most often the shape is a standard radius.

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What is geofencing API?

Geofencing combines awareness of the user’s current location with awareness of the user’s proximity to locations that may be of interest . To mark a location of interest, you specify its latitude and longitude. … You can have multiple active geofences, with a limit of 100 per app, per device user.

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