Geofencing apps

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.

What is Geofencing Technology, Exactly? Ge·o·fence (noun): A virtual geographic boundary, defined by GPS or RFID technology , that enables software to trigger a response when a mobile device enters or leaves a particular area.