What is a geofencing platform?

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.

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What is needed for geofencing?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software . This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app.

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Can you do geofencing on your own?

A brilliant team of developers and product visionaries may be able to make it happen, but many companies come to Skyhook to power this process. While building a geofence system yourself may seem to save you time and money, the benefits of using location experts instead have been proven time & time again.

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