What is a geofencing platform?

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.

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What is needed for geofencing?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software . This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app.

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What is geofencing on Linkedin?

A geofence is a virtual perimeter for a real-world geographic area . This is also known as proximity targeting and leverages real-time mobile data to boost foot traffic targeting. Note that you can target all users “entering/exiting” the fence as long as that said user has the GPS tracking activated.

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