To use geofencing in your marketing, you must first establish a virtual boundary around a specified location . This can be as simple as a circle drawn around a location on Google Maps. This geofence will then trigger a response when an authorized device enters or exits that area.
Read moreWhat is a geofencing platform?
Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.
Read moreWhat technology is used for geofencing?
What is Geofencing Technology, Exactly? Ge·o·fence (noun): A virtual geographic boundary, defined by GPS or RFID technology , that enables software to trigger a response when a mobile device enters or leaves a particular area.
Read moreHow do you use geofencing ads?
How does geofencing work?
Read moreHow do I geo target Google Ads?
Set up location targeting
Read moreHow do I create a geofence ad?
Geofences work in three simple steps. First, a virtual boundary is created around a physical location. Next, a user (and their mobile device) will pass into the geofenced location . Once they do, it will trigger an ad to be served from your campaign to their phone.
Read moreHow does Google geofence work?
A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.
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