Creating a new geofence on the map is a simple process:
Read moreHow much does geo tracking cost?
Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns , and between $20-$50 CPM for Connected TV campaigns. The pricing range of CPMs varies depending on a number of factors such as the volume of impressions purchased or the types of targeting tactics used.
Read moreWhat technology is used for geofencing?
What is Geofencing Technology, Exactly? Ge·o·fence (noun): A virtual geographic boundary, defined by GPS or RFID technology , that enables software to trigger a response when a mobile device enters or leaves a particular area.
Read moreWhat is a geofencing platform?
Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location , in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius.
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