The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE . Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
Read moreWhich media strategy is useful for FMCG companies?
The most effective digital marketing strategy for FMCG brands is to consistently engage with their customers by reaching out to them through social media platforms . With consumers spending more time on social media than ever before, digital has been driving FMCG sales in India.
Read moreHow do you retain customers in FMCG?
5 Ways to Enhance Brand Loyalty & Customer Retention in FMCG…
Read moreWhat are the 4 types of marketing strategies?
The 4 Ps of marketing are place, price, product, and promotion . By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.
Read moreWhat is the meaning of FMCG?
Fast-moving consumer goods are products that sell quickly at relatively low cost . These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).
Read more