What is the meaning of FMCG?

Fast-moving consumer goods are products that sell quickly at relatively low cost . These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).

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What is fast moving consumer goods in USA?

Fast-moving consumer goods (FMCG) are affordable products which include foods and beverages, clothing, household items and personal care products . Large corporations such as Nestlé, Procter & Gamble (P&G) and Unilever, which manufacture a broad portfolio of products, are considered as major role players in this trade.

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