FMCG case study examples

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE . Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

The most effective digital marketing strategy for FMCG brands is to consistently engage with their customers by reaching out to them through social media platforms . With consumers spending more time on social media than ever before, digital has been driving FMCG sales in India.

5 Ways to Enhance Brand Loyalty & Customer Retention in FMCG…

The 4 Ps of marketing are place, price, product, and promotion . By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.