Elements of service marketing mix

The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place . However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.

The four Ps of marketing—product, price, place, promotion —are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strategy.

Why are the 7 Ps important? The seven Ps are important because they can help you plan and lead discussions about a business’ marketing practices, whether the company sells products, services or both . This means if you’re marketing a service or product, you can consider the seven Ps to help you sell it effectively.