A geofence is a virtual perimeter marking a real geographic area . Geofencing is already standard in many industries. The automotive industry uses geofencing to track fleets of vehicles. Retailers use geofencing to entice customers to visit a store through push-notifications.
Read moreWhat is geofencing in marketing?
Geofencing marketing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.
Read moreWhat is a geo fence area?
A geofence is a virtual fence or perimeter around a physical location . Like a real fence, a geofence creates a separation between that location and the area around it. Unlike a real fence, it can also detect movement inside the virtual boundary. It can be any size or shape, even a straight line between two points.
Read moreCan you do geofencing yourself?
A brilliant team of developers and product visionaries may be able to make it happen, but many companies come to Skyhook to power this process. While building a geofence system yourself may seem to save you time and money, the benefits of using location experts instead have been proven time & time again.
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