To use geofencing in your marketing, you must first establish a virtual boundary around a specified location . This can be as simple as a circle drawn around a location on Google Maps. This geofence will then trigger a response when an authorized device enters or exits that area.
Read moreDo you have to pay for geofencing?
CPM is the most common buying model for geofencing, and typically accompanies brand awareness campaigns or campaigns that want to reach a particular audience. Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .
Read moreHow do I create a Google geofence?
You can geofence on search, display, and YouTube campaigns in Google Ads. You’ll then want to break your location down specifically into the following schema: country > state > city > DMA > metro > zip code > radius . Once this is complete, establish your options within the campaign.
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