Digital strategy mckinsey

Executives are digitally transforming three key areas of their enterprises: customer experience, operational processes and business models . And each of these three pillars has three different elements that are changing. These nine elements form a set of building blocks for digital transformation.

From building new digital businesses and helping organizations to modernize their technology, to transforming companies through data, analytics, and artificial intelligence, McKinsey Digital “delivers high-value end-to-end business transformation ” and is “a good fit for companies seeking world-class strategy, …

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements . … It transcends traditional roles like sales, marketing, and customer service.