Does geofencing use GPS?

A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.

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Can you geofence on Google Maps?

Geofencing through Google Maps ads also allows you to identify where, exactly, a business’ ads will appear . Companies can then track which customers enter their business and make a purchase as a result of viewing their ad. Again, this is another smart way to allocate what may be a limited marketing budget.

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