How much does geo tracking cost?

Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns , and between $20-$50 CPM for Connected TV campaigns. The pricing range of CPMs varies depending on a number of factors such as the volume of impressions purchased or the types of targeting tactics used.

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How do I use Google geofencing?

You can geofence on search, display, and YouTube campaigns in Google Ads. You’ll then want to break your location down specifically into the following schema: country > state > city > DMA > metro > zip code > radius . Once this is complete, establish your options within the campaign.

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Can you use geofencing without an app?

An app – very important to note that geofences for 99,9% of the use cases cannot be used without an app . There are some minor exceptions, but most likely, if you are reading this blog post, you will need an application – whether your own or through a partner – that can be utilized for this purpose.

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