MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .
Read moreWhat is the MasterClass model?
The business model of MasterClass is based on charging customers a yearly subscription in exchange for accessing the more than 80 courses available on its platform . Alternatively, consumers can pay $90 to access a single course.19 Ağu 2021
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