The business model of MasterClass is based on charging customers a yearly subscription in exchange for accessing the more than 80 courses available on its platform . Alternatively, consumers can pay $90 to access a single course.19 Ağu 2021
Read moreWhat is the strategy of MasterClass?
MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .
Read more