With good UI design, you have fewer problems, increased user engagement and retention, better functionality, and a strong bond between your customers and your website .
Read moreWhat is a bad UI?
Traits of a bad UI: Sluggish and unresponsive – interaction will be slow and clunky. Complicated – the site will be hard for people to understand. Confusing – it will be unclear about where the visitor should go next. Inconsistent design – pages will look different, throwing users off.
Read moreWhat makes a good UI?
The best interfaces are almost invisible to the user . They avoid unnecessary elements and are clear in the language they use on labels and in messaging. Create consistency and use common UI elements. By using common elements in your UI, users feel more comfortable and are able to get things done more quickly.
Read more