B2B training

Connecting to customers: The tiers of a B2C marketing strategy

Business to consumer (B2C) sales B2C sales professionals sell to consumers who may need, want, and benefit or have enough money to purchase their product or service .

Business to consumer (B2C) sales B2C sales professionals sell to consumers who may need, want, and benefit or have enough money to purchase their product or service .

Business to consumer, or B2C sales, is related to the selling of products to one individual consumer . An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person.

Business to consumer, or B2C sales, is related to the selling of products to one individual consumer . An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person.

B2C Sales Tips

The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.