Amazon Business Model Canvas

A tool to describe and assess a business model, encompassing nine components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure .

Definition: A business model describes the rationale of how an organization creates, delivers and captures value. It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships & Cost Structure .

A business model canvas is a visual representation of a business model, highlighting all key strategic factors . In other words, it is a general, holistic and complete overview of the company’s workings, customers, revenue streams and more.