What are the 4Ps with examples?

The four Ps are the four essential factors involved in marketing a good or service to the public. These are the four Ps: the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).

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What does the 4 P’s mean in marketing?

The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market . It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

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What are the 4 C’s and 4Ps?

The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).

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