The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).15 Ara 2020
Read moreWhat are the four P’s of marketing and examples?
What Are The 4 Ps of Marketing?
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What Are the 4C’s?
Read moreWhat is 4C customer service?
When we looked at their responses, we found that they all fell into one of four major categories: Communication, Caring, Cleanliness, and Craftsmanship .
Read moreWhat are the 4Ps and 4 C’s of marketing?
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
Read moreWhat does 4p in marketing stand for?
The 4Ps are: Product (or Service). Place. Price. Promotion .
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