5 stages of product life cycle examples

The product life cycle is the length of time from when a product is introduced to the consumer market up until it declines or is no longer being sold. This cycle can be broken up into different stages, including—development, introduction, growth, maturity, saturation, and decline .

Most companies tend to utilise the 8 stage product development process:

The life cycle has four stages—introduction, growth, maturity, and decline . While some products may remain in a prolonged maturity state for some time, all products eventually phase out of the market due to several factors including saturation, increased competition, decreased demand, and dropping sales.29 Eki 2021