Four C’s of marketing Robert F. Lauterborn created this method in 1990 as a customer-centric alternative to the four P’s of marketing.
Read moreHow the 4Cs marketing approach is different to the 4Ps marketing approach?
The 4 P’s focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C’s offer a more consumer-based perspective on the marketing strategy .9 Nis 2019
Read moreWho gave the 4 C’s of marketing and how these correspond to different 4 P’s of marketing mix elaborate?
Four C’s of marketing Robert F. Lauterborn created this method in 1990 as a customer-centric alternative to the four P’s of marketing.
Read moreWhat are the 4Ps in the marketing concept?
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market . It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
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