It was with such thoughts in mind that the legendary marketing theorist Bob Lauterborn proposed an alternative marketing mix, called the 4 C’s. This new framework was built to help brands focus on what matters most: the customer.
Read moreWhat are the 4 C’s of business?
The 4Cs are customer, cost, convenience and communication . By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business. Here’s how to use the 4Cs to best position your product in a competitive market.
Read moreWhat are the 4Ps and 2 C’s of marketing?
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market.
Read moreWhat are the 4Ps marketing?
The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
Read moreWhich C is 4 C’s of marketing?
The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication , are arguably much more valuable to the marketing mix than the 4 P’s.9 Nis 2019
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