4c of marketing

If you want your business to succeed, you absolutely must focus on three key variables: people, process, and product . The three Ps, as they’re often called, provide the highest return for your efforts because they act as the cornerstone for everything your business does.

Breaking Down the 5 P’s of Marketing. So, we have Product, Place, Price, Promotion, and People . Some experts also talk about Process and Physical evidence and transform the mix into the 7 Ps.

The 7 Ps of Marketing These seven are: product, price, promotion, place, packaging, positioning and people .

The 4 Ps of marketing are place, price, product, and promotion . By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.