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4c in marketing

What is the 4 C’s model?

31 March 2022 Enpatika.com Genel

The 4Cs are customer, cost, convenience and communication . By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business.

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Who gave the 4 C’s of marketing?

31 March 2022 Enpatika.com Genel

It was with such thoughts in mind that the legendary marketing theorist Bob Lauterborn proposed an alternative marketing mix, called the 4 C’s. This new framework was built to help brands focus on what matters most: the customer.

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