Why language is important in cross-cultural communication?

Language plays a critical role in the cross-cultural communication, Li (2011) noted that it generates virtuous cycle of understanding each other and unites multiple cultures . Tochon (2009) added that language is an integral component of culture and has a unique cultural connotation.25 Ara 2020

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Why language is important in cross-cultural communication?

Language plays a critical role in the cross-cultural communication, Li (2011) noted that it generates virtuous cycle of understanding each other and unites multiple cultures . Tochon (2009) added that language is an integral component of culture and has a unique cultural connotation.25 Ara 2020

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