The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication , are arguably much more valuable to the marketing mix than the 4 P’s.9 Nis 2019
The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication , are arguably much more valuable to the marketing mix than the 4 P’s.9 Nis 2019