B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers . It differs from B2B (business-to-business) marketing in that B2C marketing typically (but not always) involves more emotional, lower involvement purchases.
What is B2C strategy?
B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers . It differs from B2B (business-to-business) marketing in that B2C marketing typically (but not always) involves more emotional, lower involvement purchases.