The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place . However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place . However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.