What is a geo fence area?

A geofence is a virtual fence or perimeter around a physical location . Like a real fence, a geofence creates a separation between that location and the area around it. Unlike a real fence, it can also detect movement inside the virtual boundary. It can be any size or shape, even a straight line between two points.

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What do you need for geofencing?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software . This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app.

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Geofencing Marketing nedir?

Geofencing , lokasyon odaklı pazarlama metodlarının en yaygın ve en iyi kullanım versiyonlarından biridir. Geofencing sayesinde belirlenen lokasyonda doğrudan satış mesajları iletilebileceği gibi, belirlenen bölgede olanlara tanıtım/bilgilendirme/kurumsal itibar mesajları da iletilebilir.

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