How much does geo tracking cost?

Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns , and between $20-$50 CPM for Connected TV campaigns. The pricing range of CPMs varies depending on a number of factors such as the volume of impressions purchased or the types of targeting tactics used.

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What is mobile geofencing?

Both Android and iOS allow you to create a geofence by specifying the radius and lat-long (short for latitude and longitude) of the centre of the real geographical region that you wish to monitor . Being able to create such virtual boundaries have incredible use-cases for mobile publishers and consumer businesses.

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What is geofencing notification?

Geofencing combines awareness of the user’s current location with awareness of the user’s proximity to locations that may be of interest . To mark a location of interest, you specify its latitude and longitude. To adjust the proximity for the location, you add a radius.

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