What are the 4 P’s of digital marketing?

The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization. The “4Ps”— price, product, promotion, and place — have been the cornerstone of a successful marketing strategy for over 50 years.

Read more

Can a single person do digital marketing?

The problem is, digital marketing is a lot more than just posting a selfie on social media. There are so many elements to a digital strategy—blogging, SEO, social media, PPC, retargeting, behavioral, boosting, graphic design, website copy, video—that it’s absolutely impossible to have one person doing all of it .

Read more