The 4Cs (Clarity, Credibility, Consistency, Competitiveness ) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).15 Ara 2020
The 4Cs (Clarity, Credibility, Consistency, Competitiveness ) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).15 Ara 2020